Vetster partners with 17-location boarding chain to put telehealth vets on call for guest pets

The deal covers five brands across seven states and includes free virtual care for Kindred employees' pets.

Vetster partners with 17-location boarding chain to put telehealth vets on call for guest pets

Photo: Vitaly Gariev · Unsplash

Veterinary telehealth platform Vetster announced a partnership with Kindred Pet Services that puts licensed veterinarians on a virtual platform accessible to staff at Kindred's 17 boarding and daycare locations across seven states, according to Today's Veterinary Business. Kindred operates facilities under five brand names offering boarding, daycare, grooming, and training services.

What Kindred staff can now do through the platform

Kindred's pet care providers can access Vetster veterinarians "when they have concerns about a pet in their care," according to the announcement. The platform's veterinarians "can provide medical advice, treatment plans, and prescriptions where permitted," the company said. The partnership also includes "free services for pets of Kindred employees," according to Vetster.

"Pet care doesn't stop when a pet leaves home," said Mark Bordo, Vetster's CEO. "Together with Kindred, we're setting a new bar for pet hospitality by making veterinary expertise an essential part of boarding and daycare."

The competitive question for practices with boarding relationships

If a practice provides after-hours coverage or emergency consults for a local boarding facility, this model is the thing that replaces it. A telehealth platform offers the facility 24-hour access without the relationship maintenance, the drive time, or the negotiation over what counts as an emergency worth calling about. The facility gets triage from a licensed DVM, and the platform gets a B2B revenue stream that doesn't depend on pet owners downloading an app.

The trade is that the Vetster veterinarian on the other end of the call has no history with the pet, no ability to perform a hands-on exam, and no way to run diagnostics beyond what the boarding staff can describe or photograph. A virtual consult can catch some problems early and route others to in-person care, but it cannot replace the exam. Boarding facilities and their clients will decide whether to treat it as triage or as a substitute.

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What the announcement leaves out

The announcement does not say how Kindred staff are trained to recognize when a virtual consult is insufficient, who decides when a pet needs in-person care, or what happens to the pet's medical record after the telehealth interaction. It also does not say whether Kindred notifies the pet's primary veterinarian when a virtual consult occurs during a boarding stay, or whether the owner receives a copy of the treatment plan and any prescriptions issued.

Our read on the boarding-consult play

We're watching this model because telehealth platforms are now selling directly to facilities, not just to consumers, and the pitch is operational: one vendor, one login, no phone tag with a local vet who may or may not answer. If a practice wants to keep the boarding consult work, the case to make is that the relationship and the continuity are worth the facility's effort to maintain.

Practices that provide coverage or consults for boarding facilities should ask them directly whether they are considering a telehealth partnership and what it would replace. If the answer is that it replaces the 9 PM call for triage advice, that's a different conversation than if it replaces the emergency referral the practice would have made anyway. The former is a relationship a practice can compete for by offering its own after-hours triage line or a standing consult rate; the latter is revenue the practice was not capturing.

If the facility is already using a telehealth platform, a practice can ask what happens to the medical record and whether it receives a summary when the pet comes in for a follow-up. A virtual consult that does not feed back into the pet's primary-care record is a gap in continuity, and that's a clinical argument a practice can make to the facility and to the pet owner.

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Source: Today's Veterinary Business ↗

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