Sue Vũ, four weeks from her NAVLE, writes that the generation practices are about to hire is scared, and that fear is splitting them in two directions.

The PR Wire publishes veterinary-industry announcements with an AI-assisted editor. Write it in ten minutes.
Publish your news →AAHA research found 17% of lab tests went unbilled, and veterinarians spend 30-40% of working hours on documentation.
3 min read · Nov 4
Sunrise Animal Hospital announced a temporary closure starting Nov. 13 after two veterinarians left to start their own practice nearby.
3 min read · Nov 4
Partners Animal Hospital in Lakewood Ranch, Florida, uses laptops and mobile credit card readers to process payments in exam rooms instead of at the front desk.
3 min read · Nov 4
The American Animal Hospital Association released updated diabetes management guidelines on Sept. 6, splitting them into separate canine and feline documents for the first time since 2018.
3 min read · Nov 3
The report tracks major industry developments between September 2024 and June 2026 as product-only clinic visits dropped 6.2% in 2025.
2 min read · Nov 3
The line offers one- and three-year options, removes adjuvants and preservatives, and uses a 0.5-mL dose Merck says supports comfort during preventive care.
1 min read · Nov 2
Join practicing DVMs — associates and owner-veterinarians. Unsubscribe anytime.

VeterinaryPracticeNow reaches practicing DVMs — the associates and owner-veterinarians who decide what gets prescribed, stocked, and referred. Sponsor The Rounds, co-publish with your members, or put your next launch in front of the profession.
Audience, formats, and rates — we reply ourselves, usually within a business day.
For diagnostics, pharma, distributors, corporate groups & recruiters.