More stories

Everything moving the science and business of veterinary practice.

01 · Trade Press

Patterson launches Atlas AI assistant for practice data queries

The tool is built into Patterson's NaVetor cloud software but works alongside other practice management platforms.

3 min read · Sep 15

02 · Trade Press

iCatCare's four-module behavior course targets the 70% of cat owners reporting problems

The on-demand program covers biological factors through life-stage needs and awards the Cat Behavioural Health Practitioner credential.

3 min read · Sep 15

03 · Trade Press

Education Department proposes accreditation rules that would bar AVMA from COE oversight

The proposal shifts accreditation toward outcomes over inputs, references antitrust concerns involving AVMA and Lincoln Memorial, and sets a Sept. 21 comment deadline.

3 min read · Sep 14

04 · Trade Press

86% of surveyed pet owners say they'd return to a vet who speaks directly to their pet

A Vet Record study of 400 pet owners found that when veterinarians speak directly to the animal during the exam, 86% of clients reported being more likely to return.

3 min read · Sep 14

05 · Trade Press

Brakke Consulting released a 1,200-pet-owner study on home delivery of pet medications

The study surveyed 400 U.S. veterinarians and 1,200 pet owners on purchasing behavior, subscription models, and competitive pressures in the home delivery channel.

2 min read · Sep 11

06 · Trade Press

NC State guarantees vet school seats to undergrads who shadow equine practitioners for 10 weeks

The program, created in 2024, addresses a documented shortage: fewer than 4% of veterinary students nationwide choose equine medicine.

3 min read · Sep 9

See all stories →
The weekly read

Get it in your inbox. Free, weekly, no CE-module filler.

Join practicing DVMs — associates and owner-veterinarians. Unsubscribe anytime.

$42.8B
US veterinary services market, 2025
15
Trade sources monitored
4 min
Your weekly read
44,942
US vet practices in our database
For diagnostics · pharma · corporate groups · recruiters

Get in front of the doctors who decide.

VeterinaryPracticeNow reaches practicing DVMs — the associates and owner-veterinarians who decide what gets prescribed, stocked, and referred. Sponsor The Rounds, co-publish with your members, or put your next launch in front of the profession.

Newsletter sponsorshipCo-branded contentProduct launchesAssociation partnerships

Request the media kit

Audience, formats, and rates — we reply ourselves, usually within a business day.

For diagnostics, pharma, distributors, corporate groups & recruiters.