VeterinaryPracticeNowThe Practice WirePractice Money.
Comp benchmarks, staffing math, debt-to-income reality, and the P&L decisions behind the medicine.
Brakke Consulting released a 1,200-pet-owner study on home delivery of pet medications
The study surveyed 400 U.S. veterinarians and 1,200 pet owners on purchasing behavior, subscription models, and competitive pressures in the home delivery channel.
2 min read · Sep 11
Most practices sit on client data they never open. Here's the revenue left behind.
Rhonda Bell opened a PIMS and found 200 cats overdue for dental cleanings. The owner-DVM had no idea. That's real revenue sitting in a database no one queries.
5 min read · Sep 4
Clinic prescription revenue fell 6.1 points in one year. Here's the category math that matters.
AVMA data shows the clinic's share of dog prescriptions dropped 6.1 percentage points year-over-year. The category split matters.
3 min read · Sep 3
Which topical glaucoma drug actually works in sick eyes, and why we still don't know
A WSU student is comparing latanoprost, dorzolamide, and dorzolamide-timolol in dogs with naturally occurring disease.
2 min read · Aug 13
What your DVM license actually defends, and why the 70,000-vet shortage puts it at risk
The 70,000-vet gap by 2032 is creating political pressure to lower barriers. Here's what licensure protects beyond malpractice cover.
4 min read · Aug 12
The resveratrol study every owner will ask about, and what it actually showed
A prospective trial found attenuation of NT-proBNP elevation in treated dogs, but no change in cardiac function or myocardial injury markers.
5 min read · Aug 11
The Summer Research Fellowship Nobody Will Hire You For
A DVM student is spending her summer on pig embryo research. The work is solid. The job market for it has collapsed.
4 min read · Aug 11
CVS Just Became Your Pharmacy Competitor, and Your Client Already Has the App
The chain has auto-refill infrastructure and monthly visit frequency. You have the prescription pad and the relationship.
3 min read · Jul 30
AVMA's 2026 Report Puts New-Grad Debt at 1.4x First-Year Pay. Here's What That Means for Your Contract.
The debt-to-income math hasn't moved since 2022, but where you sign your first contract, corporate group or independent practice, now swings your starting pay by more than $20,000.
5 min read · Jul 28