VeterinaryPracticeNowThe Practice WirePartner with VeterinaryPracticeNow.
We're building what the veterinary trade press hasn't: a sharp weekly read for practicing DVMs, a newsroom that treats the business of medicine as seriously as the medicine itself, and a living, verified directory of US veterinary practices — tagged independent versus corporate-group-owned. If you sell into this profession, serve it, or represent it — there's a version of this that works for you.
The first three figures are the size of the market we cover — not our circulation. The last is our own directory, counted live. Ask us where any number on this page comes from and we'll tell you straight; the assets below are what's real today. Source: Precedence Research, “Veterinary Services Market Size, Share and Trends 2026 to 2035.”
Three assets, not a rate card.
The Directory
A public, verified directory of US veterinary practices — 44,942 practices mapped so far, each one tagged independent or corporate-group-owned and confirmed by the practice itself. Nobody else has a living, ownership-tagged picture of this profession. Associations co-brand it as a member benefit; corporate groups and recruiters use it as a sourcing tool.
See the directory →The Rounds
A free 5-minute weekly read for practicing DVMs: new studies decoded, practice money, who bought which practice, the wire, and career & life. Sponsorable, and co-brandable straight into your member or customer comms.
See The Rounds →The Newsdesk & PR Wire
A newsroom covering studies, practice economics, and consolidation — plus the PR Wire, where any veterinary-industry company (manufacturers, diagnostics, corporate groups, associations) can publish an announcement free, or promote it in The Rounds for $99. Releases are clearly labelled and kept structurally separate from our reporting.
See the wire →Most of these cost nothing to start.
Sponsor The Rounds — one clearly-marked sponsor per issue, in front of practicing DVMs who decide what gets prescribed, stocked, and referred.
Co-brand the directory — for associations and corporate groups: your member or affiliated practices listed and the directory co-branded as a member benefit.
Distribute The Rounds — syndicate it into your member or customer comms, co-branded, at no cost. Content for reach.
Practice value-add — for distributors and diagnostics companies: a “claim your free listing” call-to-action that rides along with what you already send your accounts. Nothing to build on your side.
Put a launch on the wire — free to publish, $99 to be promoted in The Rounds. An editor still decides what runs.
Where the line is
Sponsorship, partnership, and paid placement never buy coverage, and never buy protection from it. Press releases are labelled as the company's own words and live apart from the newsroom. If we partner with you and the story goes the other way, we'll still run it — that's the only thing that makes the rest of this worth anything to you.
Tell us what you're trying to reach.
Diagnostics, pharma, distributors, corporate groups, recruiters, associations — leave an address and we'll come back with the specifics for your side of the profession.
Get in touch
Tell us who you are and we'll reply ourselves — no automated sequence.
Diagnostics, pharma, distributors, corporate groups, recruiters, associations. No list, no automation.