VeterinaryPracticeNowThe Practice WireEvery story we've run.
68 stories on the science and business of veterinary practice. Browse by section.
Education Department proposes accreditation rules that would bar AVMA from COE oversight
The proposal shifts accreditation toward outcomes over inputs, references antitrust concerns involving AVMA and Lincoln Memorial, and sets a Sept. 21 comment deadline.
3 min read · Sep 14
86% of surveyed pet owners say they'd return to a vet who speaks directly to their pet
A Vet Record study of 400 pet owners found that when veterinarians speak directly to the animal during the exam, 86% of clients reported being more likely to return.
3 min read · Sep 14
Brakke Consulting released a 1,200-pet-owner study on home delivery of pet medications
The study surveyed 400 U.S. veterinarians and 1,200 pet owners on purchasing behavior, subscription models, and competitive pressures in the home delivery channel.
2 min read · Sep 11
NC State guarantees vet school seats to undergrads who shadow equine practitioners for 10 weeks
The program, created in 2024, addresses a documented shortage: fewer than 4% of veterinary students nationwide choose equine medicine.
3 min read · Sep 9
Minnesota Urolith Center analyzed its 2 millionth stone sample after 45 years of Hill's funding
The center receives nearly 100,000 submissions annually and provides analysis at no cost, supported by an educational grant from Hill's Pet Nutrition.
2 min read · Sep 9
Missouri vet school offers clinical pathology residents a concurrent Master of Education degree
The University of Missouri College of Veterinary Medicine partnered with the College of Education to let clinical pathology residents pursue a Master of Education degree during their residency.
3 min read · Sep 9
AAHA survey finds 86% of DVMs adjust treatment plans weekly over client cost concerns
The figure comes from a Pawlicy Advisor and AAHA survey that also found 13% of euthanasias are performed because owners can't afford treatment.
3 min read · Sep 8
Vet Intel acquires Antelligence, consolidating veterinary benchmarking data providers
The merger combines Vet Intel's technology with Antelligence's publications, including The Fountain Report and Pet Care Weekly.
3 min read · Sep 8
AAHA published separate canine diabetes guidelines for the first time
The 2026 resource addresses dogs separately from cats and incorporates continuous glucose monitors and long-acting insulin.
1 min read · Sep 8
Estrus heifer platelets doubled embryo hatching rate in lab IVF trial
Platelet lysate from a single estrus heifer delivered faster hatching and comparable yield to fetal serum across five IVF sessions.
4 min read · Sep 7
Most practices sit on client data they never open. Here's the revenue left behind.
Rhonda Bell opened a PIMS and found 200 cats overdue for dental cleanings. The owner-DVM had no idea. That's real revenue sitting in a database no one queries.
5 min read · Sep 4
6.6 million horses, 2 million households, and the R&D math that never closed, until now
BI's GB approval and a peer-reviewed regenerative trial, in a category the industry has treated as economically unjustifiable.
3 min read · Sep 4
Clinic prescription revenue fell 6.1 points in one year. Here's the category math that matters.
AVMA data shows the clinic's share of dog prescriptions dropped 6.1 percentage points year-over-year. The category split matters.
3 min read · Sep 3
Your client's phone says the dog is declining. Your exam says he's fine. Which one do you chart?
Continuous data from smart collars and litter boxes is exposing subclinical decline single visits miss, and creating a new liability question practices haven't answered.
6 min read · Sep 3
62% of cats enter homes informally, and CATalyst Council just built the funnel to fix it
CATalyst Council's new toolkit targets the structural gap between the kitten visit and the long-term feline client relationship.
4 min read · Sep 3
The K9 handler training program that turns ER downtime into a referral engine
DoveLewis trained ATF handlers in field stabilization, and demonstrated a model emergency hospitals near federal facilities should watch.
2 min read · Sep 1
Hill's just made the CKD diet compliance problem optional
ActivBiome+ Kidney Defense targets uremic toxins without requiring owners to switch foods, a bet on the gap where diet recommendations fail.
3 min read · Sep 1
The Vegas CE monopoly everyone accepted until Viticus Group just split it
Viticus Group launched WVC Nashville with 400+ hours of CE and a permanent facility. The question: does the model work twice?
2 min read · Aug 31
The Oregon AI Misdiagnosis Suit Shows Why Expertise Still Gates Technology
A recent case raises the question practices using AI tools haven't answered: who validates the output when the algorithm is wrong?
2 min read · Aug 31
The first aid advice you give on the phone just got an evidence base
RECOVER released evidence-based first aid guidelines for the window between recognizing an emergency and reaching care.
2 min read · Aug 31
The probiotic timing question every associate gets wrong
Concurrent or post-course? The answer changes what you're actually trying to prevent, and most products don't support either claim.
4 min read · Aug 27
The one supplier trait that still decides the formulary call
An overseas regulatory win you can't prescribe yet just became the opening line of every parasiticide pitch coming your way.
3 min read · Aug 24
The fellowship that pays you to practice community vet med, and what it doesn't pay for
Financial support through school and four years in practice. The source doesn't name comp structure or debt payoff.
4 min read · Aug 24
The psychedelic-therapy survey: what 87 vet students expect, and what shapes those expectations
A cross-sectional survey of 87 veterinary students found that positive attitudes toward psychedelics showed stronger associations with favorable treatment expectations than factual knowledge alone.
3 min read · Aug 21