About — VeterinaryPracticeNow

On the wire

Fewer than half of UK clients know their vet is corporate-owned. Those groups charge 18% more.Five vet students just won $10K each to enter poultry medicineThe rural vet who mentors students every summer, and the placement data nobody has yetThe prep-room bottleneck costing you billable time between casesYour practice burns 400-600 hours a year on prescription admin aloneFourteen Cats Got Dog Plasma. Here's the Number Emergency Vets Need.CVS Just Became Your Pharmacy Competitor, and Your Client Already Has the AppRoo Just Put a Number on Every Relief Shift You Couldn't FillFewer than half of UK clients know their vet is corporate-owned. Those groups charge 18% more.Five vet students just won $10K each to enter poultry medicineThe rural vet who mentors students every summer, and the placement data nobody has yetThe prep-room bottleneck costing you billable time between casesYour practice burns 400-600 hours a year on prescription admin aloneFourteen Cats Got Dog Plasma. Here's the Number Emergency Vets Need.CVS Just Became Your Pharmacy Competitor, and Your Client Already Has the AppRoo Just Put a Number on Every Relief Shift You Couldn't Fill

About

The 5-minute read for the working veterinarian.

VeterinaryPracticeNow covers what actually changes for a practicing DVM's next appointment and next contract: new clinical studies decoded, the money side of running or working in a practice, and who's buying up the practice down the street. Not a CE module. Not a wire service rerunning a press release. The science and the business, for the doctor with a stethoscope in hand.

What we cover

Every item files under one of five standing sections:

The Exam Room — New studies, decoded: the journal, the sample size, the limitation, and what actually changes for your next appointment.
Practice Money — Comp benchmarks, staffing math, debt-to-income reality, and the P&L decisions behind the medicine.
The Roll-Up — Who bought which practice this month, which corporate group is behind it, and what actually changes for the doctor on the floor.
The Wire — Fast-moving veterinary news — recalls, regulation, licensing, and what every DVM needs before rounds.
Career & Life — Debt, burnout, CE, staffing shortages, and the honest math of staying in this profession.

We deliberately stay out of clinical protocol and treatment advice — that's not our lane, and it isn't what a news desk is for. We report what a study found, we translate what it means for the doctor on the floor, and we stop there.

How we report a study

Every study item names the journal, the sample size or study design — retrospective, RCT, case series — and at least one real limitation. No exceptions. One study is one data point, not a verdict: we flag preliminary, small-sample, industry-funded, or unreplicated results explicitly rather than let the framing imply consensus. Every clinical claim is sourced to the actual paper, not a press release describing it — if we haven't read the study, we don't run the claim. And we report what a study found, never what a reader should do clinically; findings, not treatment advice, is a line that doesn't move for a good headline.

How the desk works

News stories run under the desk byline, The VeterinaryPracticeNow Desk — the publication speaks as "we", and the opinions in a piece are the desk's, not one person's. Analysis and columns that reflect one person's judgment carry that person's name instead, with their background stated on their author page, so you can weigh who is telling you something and why they'd know. Every news story links the reporting, filing, or announcement it draws on, and every number we print should be traceable to a named source. If you find one that isn't, that's a correction: hello@veterinarypracticenow.com. We fix errors in the story itself, promptly.

Ask us where any figure on this site comes from and we'll tell you straight — the same standing offer we make on our partners page.

Where the money comes from

The publication is sponsor-supported. Two things keep that honest. First, paid placement never buys coverage: sponsoring the newsletter or the site gets a clearly labelled slot, not a story, and no advertiser sees editorial before you do. Second, announcements companies pay to publish on the PR Wire are labelled as the company's own words, carry a disclosure above the headline, and never appear in the newsdesk, the article feed, or our news sitemaps. If it reads like we wrote it, we wrote it.

The data

We maintain a public, verified directory of US veterinary practices — 44,942 practices mapped as of today — tagged independent versus corporate-group-owned, with the owning group named where it's corporate, built from public business data and corrected by the practices themselves. It's the closest thing this profession has to a living census of who owns the practice down the street, and it's the base for the consolidation reporting we do.

Who publishes this

VeterinaryPracticeNow is a trade publication published by HomeLife Brands, Anaheim, California, a company that also operates consumer pet brands and other pet-industry titles, including PetRetailNews. We'd rather disclose that than pretend otherwise — it's a relationship you deserve to know about. Our standard is simple — if a story touches a brand or a practice group connected to our publisher, the story says so.

Reach the desk at hello@veterinarypracticenow.com, or see how to work with us.